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by Ellen Naylor : Win/Loss Analysis: How to Capture and Keep the Business You Want

ISBN : #099727221X | Date : 2016-07-11

Description :

PDF-bc652 | Do you want to win and retain more business? Nail the competition? When you win deals, do you know why you win them? When you lose deals, do you know why you lose them? When your existing customers choose you again, why do they? When your existing customers abandon you, why do they?If you don’t ask your customers and those who chose a competitor, you won’t truly discover why you’re winning and… Win/Loss Analysis: How to Capture and Keep the Business You Want


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by Ray Poynter : The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers

ISBN : #1118935624 | Date : 2014-10-06

Description :

PDF-d7cec | The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation dev… The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers


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by Mothersbaugh, and Best Hawkins : Consumer Behavior: Building Marketing Strategy (10th edition, Copyright 2007)

ISBN : # | Date : 2007

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: CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662458128 | Date : 2017-06-09

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PDF-e8212 | CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie “echtes” bzw. “authentisches” CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des “Green-” oder “Social Washings” ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert… CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)


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by Tobias von Martens : Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)

ISBN : #383491598X | Date : 2009-03-25

Description :

PDF-2700c | Tobias von Martens entwickelt ein Managementmodell für die Kapazitätssteuerung unter Berücksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle für die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen für die praktische A… Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)


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by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

Description :

PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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by John A. Howard : Computer Applications for Consumer Behavior in Marketing Strategy

ISBN : #0131697315 | Date : 1989-02

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by Erik Elgersma : The Strategic Analysis Cycle Tool Book: How Advanced Data Collection and Analysis Underpins Winning Strategies

ISBN : #1911498371 | Date : 2017-08-08

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PDF-f433a | This is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today s business environment. This book, written by a leading practitioner, provides a series of tools and methods for analysing data and contributing to the success of the company.The main aim of data analysis is … The Strategic Analysis Cycle Tool Book: How Advanced Data Collection and Analysis Underpins Winning Strategies


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Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2) PDF




: Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)

ISBN : #0387283188 | Date : 2005-08-25

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PDF-05e44 | Artificial Intelligence is one of the oldest and most exciting subfields of computing, covnering such areas as intelligent robotics, intelligent planning and scheduling, model-based reasoning, fault diagnosis, natural language processing, maching translation, knowledge representation and reasoning, knowledge-based systems, knowledge engineering, intelligent agents, machine learning, neural nets, g… Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)


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BeitrA4ge Dienstleistungsforschung Fokus Dienstleistungsmarketing German PDF 3001b42ea

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: Beiträge zur Dienstleistungsforschung 2016 (Fokus Dienstleistungsmarketing) (German Edition)

ISBN : #3658164638 | Date : 2017-03-28

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PDF-61386 | Die Beiträge des vorliegenden Sammelbandes zeigen das breite Spektrum der aktuellen Dienstleistungsforschung auf. Besonderheiten des Leistungsprozesses wie Lock-In Situationen werden ebenso betrachtet wie die Integration des Kunden in Online Communities und in E-Mobility Services. Zudem werden neuartige Forschungsbereiche im Service-Kontext wie Mitarbeiterführung oder Nachhaltigkeit beleuchtet. … Beiträge zur Dienstleistungsforschung 2016 (Fokus Dienstleistungsmarketing) (German Edition)


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by Bailey Matt : Wired to Be Wowed: Great Marketing Isn’t an Accident

ISBN : #0991281780 | Date : 2015-11-18

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PDF-e6fdf | Have you ever wondered what makes customers go wild over some companies, and yet ignore others? Why can some brands effortlessly draw a raving fan base, while others are just “there?” How do some companies “just get it,” while others keep making one mistake after another? I’ve been in digital marketing for over 20 years and have dealt with thousands of businesses. In all of the situations I’ve enc… Wired to Be Wowed: Great Marketing Isn’t an Accident


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by Andrea Belz PhD : The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)

ISBN : #0071743871 | Date : 2010-12-22

Description :

PDF-76260 | Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products–and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the cr… The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)


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ISBN : #1600052320 | Date : 2013-02-11

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ISBN : #3540679812 | Date : 2000-10-02

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ISBN : #1137368659 | Date : 2014-09-04

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